Alex Sheward appointed Head of Sales for Mitsubishi Motors in the UK

IMPORTER International Motors has appointed Alex Sheward to the newly created role of Head of Sales for Mitsubishi Motors in the UK, ahead of the Outlander PHEV and L200 Series 7, expected in showrooms from May 2026.

Alex began his automotive career at International Motors Ltd (IML) in 2004, working in several roles across the business and across its portfolio of brands.

For the last decade, Alex has been working exclusively for Subaru UK & Ireland as Dealer Relationship Manager and as the brand’s National Sales Manager since 2019. Staying within International Motors Ltd, Alex has taken up his new position with Mitsubishi Motors in the UK officially from April 1, 2026.

“Having spent my whole career in the Automotive Industry, the opportunity to lead national sales for a brand with the legacy and dedication that Mitsubishi Motors has was compelling. I look forward to helping to shape a successful sales dealer network and building on the encouraging reception the brand has received.”

Alex Sheward, Head of Sales, Mitsubishi Motors in the UK Tweet

William Brown, Managing Director at International Motors Ltd, said: “Alex brings a wealth of experience and a deep knowledge of the industry to this new role. We are confident that he will make a significant impact on the success and growth of our Mitsubishi vehicle sales operations.”

International Motors Limited’s current UK brand portfolio includes Subaru, Isuzu, XPENG, GWM and Mitsubishi Motors in the UK.

Relaunching a brand absent from Europe since 2020, Mitsubishi Motors in the UK has appointed the first wave of sales dealers, building a 60-strong dealer partner base. The addition of new vehicle sales dealers, combined with the existing aftersales network, will provide comprehensive support to customers across key regions throughout the UK.