BROKER funder and mobility business Alphabet has a new Chief Operations Officer – Jean-Michel Barachy.
Jean-Michel is an experienced automotive professional, having held several international roles within the BMW Group over the past 20 years. Throughout this period, he has successfully implemented large-scale IT and customer relationship management systems in Europe and Asia to optimise operational capabilities.
Prior to joining Alphabet (GB), Jean-Michel was Chief Operations Officer for BMW Financial Services in Japan, where he oversaw the Group’s digital transformation strategy. He has also held several IT leadership positions in France, Germany, and China.
He replaces Tracey Leith who has moved to another senior role within the BMW Group in Belgium.
“Data and analytics are increasingly changing the way we approach the customer experience. By having access to the latest technology, it enables us to create a more dynamic and personalised business relationship. I have been fortunate to see first-hand how innovation has enhanced the in-person customer journey across BMW Group, and I am excited to realise the potential of the digital transformation programme in the UK to assist our internal processes and customer interactions.”
Commenting on Jean-Michel’s appointment, Mike Dennett, Chief Executive Officer for Alphabet (GB), added: “I am delighted to welcome Jean-Michel to the UK business as part of our leadership team.
“He brings a wealth of front-end, contract management and commercial financial systems experience, which is paramount in ensuring the highest standards of service and business efficiency to deliver the best outcomes.
“The automotive industry is going through a period of extraordinary change, which requires a robust approach while having the ability to flex with new legislation, regulation and customer demands. Jean-Michel has a strong reputation for delivering best-in-class customer service and will be invaluable to help us leverage new technologies that underpin our go-to-market strategies,” he added.
BVRLA outlines changes to FOS complaints process
The BVRLA reports that the Financial Ombudsman Service (FOS) has confirmed reforms to modernise the complaints process
BOOM Academy launches automotive leadership pathway with complimentary Broker News reader access
BOOM Academy launches a new leadership development pathway for broking, leasing and automotive professionals
Chris Rowthorn: my first year as a Fleet Alliance Appointed Representative
Twelve months after joining the Fleet Alliance Appointed Representative programme, Chris Rowthorn reflects on a year of growth
Central Contracts named Arval’s Broker of the Month
Central Contracts has been awarded Broker of the Month by funder Arval UK for production/deliveries in May
News in Brief: Roam Charging top for hotels; ZEV mandate review; BCA battery repair
Monday 10 August News in Brief: Roam Charging top for hotels; ZEV mandate review; BCA battery repair
My month in vans – August 2026
Vanaways’ Liam Nicholas sifts through the July 2026 SMMT new van registrations and finds reasons to be positive
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
