- Pictured above are new CEO Markus Deusing (left) and former CEO, Marco Lessacher, who moves to a new role in BMW
LEASING and mobility provider Alphabet International has appointed a new CEO: Markus Deusing.
Markus steps up from his Chief Commercial Officer role to take the top appointment at the BMW owned company.
Meanwhile former Alphabet International CEO, Marco Lessacher, moves to BMW Group Financial Services where he will take responsibility for global sales activities as the new vice president customer, brand and sales.
The industry is currently in a major change process – and change is an essential part of Alphabet’s DNA – that makes it even more exciting. With a strong team and a clear strategy, we can help our customers build a better future around mobility.
Markus Deusing, CEO, Alphabet International
Markus started his career at BMW Group in 2005 and has held various management functions in Germany since then. In his previous role as CCO, Markus drove forward the sustainability and digitisation agendas at Alphabet and, in the last two years, successfully navigated the sales organisation through a highly volatile period, while also being responsible for the strategic coordination and development of all Alphabet markets.
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Automotive and fleet writer for Broker News
