ALPHABET Partner has reintroduced tactical sales for leasing brokers for the first time since 2017.
Against a difficult backdrop of restricted supply and delivery delays, Alphabet secured its first large batch of vehicles direct from an OEM. These have now all been sold through the broker partners.
Supporting our Partners by supplying good quality stock is essential at the moment. Leasing brokers might have a great order bank awaiting delivery, but it’s important to help them generate payout right now. Our return to tactical will help them in this respect, while also allowing us to have a greater presence in the leasing market.
The broker funder has been refining its position in the market to enable greater leverage of batch deals once the brake on car supply eases up. “We’ll be in a very positive position once that happens,” added Leon.
Partner Led programme
Hand-in-hand with Alphabet Partner’s new tactical business is the Alphabet Partner Led programme whereby Alphabet purchases stock batches that are ring-fenced for specific Partners. Leon said that it had completed several Partner Led purchases, from a variety of different OEMs.
“It’s a great facility where brokers have the opportunity to sell batches of vehicles that will appeal to their market audience,” he said.
Introduction of Salesmaster to manage stock
Supporting both of these new tactical programmes, Alphabet has introduced Salesmaster to effectively manage stock and sales opportunities.
The introduction of Salesmaster was important to underpin our tactical business. It will allow stock to be managed efficiently and also supports our Partners in managing their own opportunities. We see it as integral to our Partner programme.
Leon confirmed he was delighted with the progress of the tactical sales business and that, only a few months in, more than half of the Partners had transacted opportunities with Alphabet.
Broker News Newsletter 30 April 2024
Catch up on the latest leasing broker news in the 30 April 2024 Broker News newsletter
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
