CONGRATULATIONS to Alphabet (GB)’s Strategic Customer Development Manager, Claire Coomber, named Business Builder of the year at the BVRLA’s annual Industry Hero Awards dinner on 4 March.
The BVRLA’s Industry Hero Awards recognise individuals or teams within the vehicle rental and leasing sector who have gone above and beyond in their roles, demonstrating exceptional performance and innovation within the industry.
Coomber, who joined Alphabet in 2012, won the coveted industry hero Business Builder title for going ‘above and beyond’ to drive growth and make a significant contribution to Alphabet’s corporate customers.
With over 27 years’ commercial experience in account management and innovating mobility strategies, Coomber has used her sales and fleet consultancy knowhow to drive scalable and sustainable value for our customers and our business, demonstrating an innate ability to build strong customer relationships.
Over the past 12 months alone, Coomber has supported the development of Fleet Insights, shaping the commercial specifications for several new areas, including accident management, end of contract recharges and driver risk.
“I have worked in the fleet and leasing industry for 27 years, so it’s a wonderful feeling to be recognised and valued by my peers and customers alike. It makes you want to go that extra mile to truly deliver the best outcomes.”
Claire Coomber, Alphabet (GB) Strategic Customer Development Manager Tweet
Carol Burgess, Alphabet (GB)’s Head of Strategic Customer Development, said: “Claire has an innate ability to apply solution-focused thinking with everything she does. She has an excellent working relationship with our customers and takes the time to understand each customer’s industry and challenges to support them throughout the course of their journey.”
At the same event Natasha Foley, (pictured right) ESG Officer for Alphabet (GB) and BMW Financial Services (GB) was a finalist in the Decarbonisation Driver industry hero award category for her excellent work in spearheading both company’s transition to more sustainable practices to reduce carbon emissions.

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