CONGRATULATIONS to Katie Asplin, named Rising Star at at this year’s Credit Strategy Car Finance Awards.

The communications manager for leasing broker funder Alphabet has been recognised for her hard work and dedication to the industry over the past year.

The Car Finance Awards champion the best in class to inspire the entire sector to continue to deliver outstanding services. It remains the only awards programme to connect dealers, lenders and brokers and celebrates excellence across a number of areas in the vehicle industry, including finance, technology, diversity and inclusion, exceptional performance, and sustainability.

Katie was formally appointed her current role in late 2020 after stepping in at a particularly turbulent time from her position in the marketing team, as the pandemic hit. She proved herself an invaluable part of the Alphabet COVID-19 response, pioneering the communications approach throughout and spearheading the crisis response team to develop a people-first strategy to help businesses navigate the pandemic’s uncertainties.

She has also continued to push the company’s digital marketing strategy forward, designing tools to help teams across the business improve customer journey mapping and experience, and has been central to helping raise awareness of driver mental health within Alphabet and the wider industry.

We’re delighted to see Katie receive such fantastic recognition, as she truly epitomises the Rising Star Award. Not only is she an outstanding communications professional, but she brings a unique passion, vision, and drive to her work, which has been instrumental to our customers’ journeys throughout the pandemic.

Suzanne Gray, head of marketing and business development, Alphabet
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