Reduced profitability per unit under agency pushes dealers to sell more cars in order to to stay profitable
Leasing brokers remain part of the plan as Stellantis progresses towards agency, says group MD Maria Grazia Davino
Discounts, sales and pre-registrations by Mercedes in the latter stages of 2023 has failed to improve the brand’s market share in 2023
Pre-registered Mercedes EQC models are appearing on the market at attractive discounts to the new retail price
November new car registration data has seen Mercedes back into positive territory with the help of pre-registrations.
Mercedes-Benz dropped back into negative territory for October as the agency only brand struggles to hold market share
Mercedes-Benz undertook some deep discounting and concerted marketing support to regain its position in the market
Most car makers show positive sales figures; But Mercedes and Fiat are in doldrums; Volkswagen tops car registrations; Is salary sacrifice distorting retail figures?
WITH the majority of car makers showing positive figures this year, those with negative figures are beginning to increasingly stand out.
Mercedes, which switched to the agency model at the start of the year, was up 12.6% in August. However this is still lower than the industry average growth for the month … meanwhile there’s criticism that salary sacrifice is distorting the true retail market. Story here.