AUTOHORN Fleet Services has renewed its partnership with York Racecourse ahead of the racing season’s commencement.
This is the 13th year of a long-term partnership that sees the fleet management specialist continue to supply a dual-branded electric vehicle to support York Racecourse operations, as well as providing support vehicles to assist with event logistics.
The partnership delivers strong brand visibility for Autohorn, including prime television exposure of its on-course branding on ITV Racing and the Racing TV subscription Channel with a total audience in excess of 750,000 viewers.
“Our relationship with Autohorn has developed over more than a decade and works really well. Like all great business partnerships, it is simple and mutually beneficial. York Racecourse is particularly grateful for Autohorn’s provision of the dual-branded electric car which gives us great visibility and also aligns perfectly with our environmental sustainability mission - known as Green Knavesmire 300.”
The racing season gets underway at York racecourse with the Dante festival, which runs from the 14th to the 16th May, with 35,000 racegoers expected over the three days. Across the full 2025 season, York Racecourse expects to attract more than 300,000 visitors.
“Our alliance with York Racecourse is a core part of our investment in the local York community. The racing season has become a really important part of our year and the venue offers a superb hospitality setting to host and connect with our business partners. We’re looking forward to another great year of collaboration and hopefully many more ahead!”
Autohorn recently announced that it was to continue its support for the British Bobsleigh and Skeleton teams.
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Automotive and fleet writer for Broker News
