THE Bridle Group is keeping up the pressure on its broker expansion programme with the purchase of Kew Vehicle Leasing.

The acquisition of the Richmond in Surrey broker was completed at the end of September for an undisclosed sum. 

Bridle said it would rebrand Kew to Bridle Leasing Richmond by the middle of October, which would include switching it over to the Bridle CRM and website.

COVID-19 has shaken out many surprising possibilities and one of those was Kew Vehicle Leasing. Lee Jones and his team are well-regarded in the personal leasing sector and when the opportunity to start talking arose, we could see the benefits a purchase would bring. In particular, we’re excited by Lee’s experience in procurement and in helping us develop our AR proposition further.

Alan Carreras, director, Bridle Group

The Kew purchase adds a further 1800 vehicles to Bridle’s overall fleet which now numbers in excess of 35,000 vehicles.

Lee Jones Kew Vehicle Leasing Managing Director

Lee Jones – Kew Vehicle Leasing

“The disruption brought about by the coronavirus lockdown led me to take stock of what we were doing and where the business was heading. Being part of a much larger organisation with the procurement possibilities that brings, and the option to progress Kew’s own AR programme under the Bridle banner, were all key factors in the decision.”

Jones said that the existing Kew Vehicle Leasing sales team would be retained and the business would continue to trade from its Richmond office. Meanwhile, he will focus on the Fleet Procure business and lead Bridle Group’s procurement strategy going forwards.

“I’m excited to be joining Alan and the rest of the Bridle management team in helping the group grow further,” added Jones.

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