Winner: Gateway2Lease
Pictured above: Matt Axford receives the Best Innovation Award from Chris Swallow of category sponsor Novuna Vehicle Solutions.
About the winner:
Gateway2Lease is a family-owned business which offers car and commercial vehicle leasing solutions for both personal and business customers. Based in Worcestershire in the West Midlands, it serves customers throughout the UK. The business aims to provide customers with competitive, tailored funding options alongside easy processes and outstanding service.
Why did Gateway2Lease win best innovation in broking?
There were some impressive entrants within this category which showcased fantastic innovation in the sector. The panel summarised the win, saying:
‘Gateway is, in many areas, years ahead of the competition. They are also very open to working with other stakeholders to drive the industry forward. A clear stand out winner in this category.’
Embracing technology
The judges were particularly impressed with how Gateway2Lease is using APIs. The business has spent the last two years developing a robotic quote and pricing tool that uses API integrations. The technology drives efficiency by enabling more automation and is also improving customer satisfaction. The panel commented:
‘Gateway is not just plugging into APIs, it is developing them. This is a great example of pace and commitment. It is not an easy implementation and requires brokers to broaden their core skill set. Great example of innovation.’
Innovation with the customer at its heart
Gateway2Lease’s cutting-edge approach is driven by its desire to serve the customer in the best possible way. The business combines automation with a highly skilled team to ensure its customers are well supported. This is demonstrated through the strong customer feedback and reviews across Feefo, Google and Trustpilot.
Forward-looking decarbonisation focus
Gateway2Lease describes itself as ‘passionate about supporting the environment’. It has embraced EVs, all company cars are fully electric, and has charge points at its head office. There are also future plans for harvesting energy via solar. The business has recently partnered with The Electric Car Scheme to increase its EV business and it has ambitious targets for the year ahead.
What the winner said:
“I am delighted that Gateway2Lease has been honoured with the innovation Award. This accolade is a testament to the hard work and dedication of our entire team and motivates us to continue advancing technology within our industry. I am very excited about the future developments that we have in store, and we look forward to achieving our vision.”
Rob Marshall, Director, Gateway2Lease Tweet
Winner profiles in association with Leasing.com
Leasing.com invented car leasing comparison in the UK and for the last 24 years has been helping leasing brokers to promote their offers to consumers and businesses in order to generate high-quality leads and happy customers.

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Laura is a writer and Head of Marketing for Broker News, with extensive automotive experience from senior marketing roles with RBS/Nat West, Lombard Vehicle Management and Unipart. She is also a self-confessed petrol-head.