Winner: Vavoom Leasing
About the winner:
Pictured above: Stuart Adam receives the award from Nicola Eggleton of category sponsor vGroup.
Vavoom Leasing was set up in 2021 and is headquartered in Cheadle, Cheshire. It provides comprehensive fleet management for business clients, including salary sacrifice. The company aims to provide clients with cutting-edge car leasing options while contributing positively to the environment.
Why did Vavoom win best SME broker?
There was strong competition for this category but Vavoom, which also won the Best Startup award in 2023, was described by the judges as ‘one to watch’ saying:
‘Vavoom offers LeaseCo style solutions to customers overlooked by LeaseCos – and in many cases it is coming up against them – and beating them.’
What made Vavoom stand out?
Comprehensive fleet management
The panel liked Vavoom’s fleet diagnostic model and future-proofed fleet policies. The business has invested in good foundations – migrating to a new CRM, embedding a procurement platform, driver application and market leading salary sacrifice platform. The judges commented:
‘Very good fleet management approach for their clients and lots of very positive feedback.’
SME focused
Vavoom has a clear commitment to the SME sector and a stated intent to ‘punch above our weight’. The panel commended the business for providing ‘tangible evidence of the work achieved and how they achieved it’ – including this testimonial:
‘Vavoom Leasing has proven to be an indispensable partner in our journey. Their director-led approach has modernised our fleet policy, streamlined the car ordering process, and supported our transition to electric vehicles. Their innovation, especially with their salary sacrifice platform, has added immense value.’
Consultative approach
Vavoom prides itself on being consultative. This is led from the top by Managing Director Stuart Adam who has a consultancy background, as well as experience from tenures at Lex Autolease and LeasePlan. The judges noted the broker’s ‘pro-active approach across both cars and vans.’
What the winner said:
“We feel extremely proud and honoured to have won the Broker News Best SME Broker Award. Supporting SMEs is ingrained in our DNA, and our passion lies in achieving exceptional outcomes for our clients through strategic planning and hands-on support. Our clients are always at the heart of everything we do, and their testimonials have been instrumental in securing this award, adding an extra layer of satisfaction."
“To also receive this award from an expert panel of judges amid such outstanding competition is truly fantastic and motivates our team to keep working hard each and every day. Vavoom Vehicle Management is on a very exciting journey that is only just beginning, and we can’t wait for what lies ahead.
“We extend our heartfelt thanks to Broker News for recognising our achievements and contributions. Congratulations to all the other finalists and winners!”
Winner profiles in association with Leasing.com
Leasing.com invented car leasing comparison in the UK and for the last 24 years has been helping leasing brokers to promote their offers to consumers and businesses in order to generate high-quality leads and happy customers.
Broker News Newsletter 3 March 2026
Catch up on the latest leasing broker news in the 3 March 2026 Broker News newsletter
Ford’s bumper February outpaces Chinese brands
Ford has knocked the Chinese new entrant brands off the top of the fastest climbers ranking in the February new car registration figures
PHVC’s Ops Manager Debbie McFarlane becomes a Director
PHVC Operations Manager Debbie McFarlane has been promoted to Director, after just over 15 years with the business
New data reveals retail delivery firms have the hardest working fleets
Best-in-class retail delivery operators are leading the way on efficiency and emissions savings, says fleet technology specialist Lightfoot
Alphabet’s Claire Coomber recognised as BVRLA Industry Hero
Alphabet (GB)’s Strategic Customer Development Manager, Claire Coomber, is the BVRLA’s Business Builder of the year
Used car market sees second month of sector-wide growth
February marked the second month of growth in the used car market according to data from used car valuation and forecasting firm Cazana
Laura is a writer and Head of Marketing for Broker News, with extensive automotive experience from senior marketing roles with RBS/Nat West, Lombard Vehicle Management and Unipart. She is also a self-confessed petrol-head.
