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Main picture: Synergy’s Managing Director Will Voisey and Sales Account Manager Ellie Tucker accept the Broker of the Year 2025 award from Claudio de Freitas of BYD.
SYNERGY Car Leasing has done the double. The Harrogate-based leasing broker was named Broker of the Year at the Broker News Awards 2025 for the second successive year.
Additionally, Synergy Car Leasing was named Best Customer Service broker – again an award it won last year.
The award was presented to Managing Director Will Voisey and Sales Account Manager Ellie Tucker (named Rising Star of the Year) by Claudio de Freitas of Headline Partner BYD.
“All of the leasing brokerages that made the Broker of the Year shortlist would make brilliant winners of the ultimate title. But our deciding judge believed that the brokerage that has all the bases covered - from best in class, best in customer service and nurtures new talent brilliantly - deserved to win. For a stunning second year in succession, our Broker of the Year is Synergy Car Leasing.”
Broker News Awards Winners 2025
Best Appointed Representative 2025 – supported by vGroup International
- Winner: Leasing Route t/a Jurni Leasing
What the judges said: “Leasing Route is Jurni’s top performer for three years with strong numbers for an AR and 66% growth achieved from 2023 to 2024 and further growth forecast for 2025.”
Unfortunately Chris Jennings could not make the awards, so Jurni Leasing’s Steve Lovesey collected the award on his behalf.
- Highly Commended was Sarah Bissett trading as Fleet Alliance. The judges said: “This is a very strong entry. Sarah’s passion, expertise, and dedication to customer service and electrification are evident throughout.”
Sarah Bissett with her bottle of commendatory fizz
Best Small Broker (up to 1000 units per year) – supported by MotorComplete
- Winner: Greenfleets
What the judges said: “Given the size of the broker and what they accomplish day to day and also their activity within their local community, this is a really impressive entry.”
- Highly Commended was Rivervale Minibus. The judges said: “A fantastic business in a niche channel that under the Rivervale brand will thrive, One to watch over the coming years.”
Vince Pemberton (left) receives the commendation award for Best Small Broker 2025 from Chair Paul Parkinson on behalf of SME fleet website Fleet&Leasing.com
Best Mid-size Broker (1000-5000 units per year) – supported by Leasys
- Winner: Synergy Car Leasing
What the judges said: “Synergy continues to grow under the new leadership of Will Voisey, they have made many management changes and the team are very close and work together for a common goal.”
- Highly Commended was Gofor. The judges said: “Gofor has gone through a big change since 2021 and more recently appointed Iain Bennett, with an ex-IBM fintec background, who has transformed the business in terms of AI and IT-led platforms.”
Gofor’s Iain Bennett receives the commendation award from James Russell of Leasys (left) in the Mid-Size Broker Award 2025
Best Volume Broker (5000+ units per year) – supported Partridge BMW
- Winner: Nationwide Vehicle Contracts
What the judges said: “An exceptional submission. The statistics speak for themselves in terms of the efficiencies they’ve driven over the past 12 months and the technology they’ve introduced to enable a scalable business model. The adoption of the used vehicle programme shows the adaptability. Finally, the focus on ESG also demonstrates the quality of this business.”
Best Customer Service Award – supported by Select Lease by Mobilize
- Winner: Synergy Car Leasing
What the judges said: “The whole business is focused on customer service with a consultative approach. They have won the Feefo platinum award for six consecutive years. Their feedback is excellent across the board, both from consumers and B2B customers.”
Best Commercial Vehicle Broker Award – supported by BCF Wessex
- Winner: Vanaways
What the judges said: “All round impressive. Technology in the right places for the right reasons, backed up by great customer service.”
Best Salary Sacrifice Broker – supported by QV Systems
- loveelectric
What the judges said: “Last year’s Best EV Broker, loveelectric continues to impress. It has taken early termination protection one step further with its ‘zero risk guarantee’, and it has made a big stride towards scaling used EV leasing through its Live Vehicle Stock API and white label web app.”
Best SME Broker – supported by Novuna Vehicle Solutions
- Fleet Alliance
What the judges said: “Fleet Alliance demonstrates an awesome breadth of services, which are better than most leasing companies.”
Best Innovation In Broking – supported by Motorcomplete
The contestants were:
- The Electric Car Scheme – EV charge card and app
- Nationwide Vehicle Contracts – use of AI in its CRM along with Natural Language Processing
- loveelectric for its Live Vehicle Stock API
What the judges said: “The Charge Scheme is a great example of something which addresses a major concern for employees who cannot charge an EV at home by reducing the cost of public charging.”
Rising Star of the Year supported by Rivervale Maxus
- Ellie Tucker, Synergy Car Leasing
What the judges said: “A strong submission for Charlie who is clearly adding value to Nationwide but it is Ellie’s lateral thinking and proactive approach to support customers which gives her the edge here.”
Rising Star Finalists
- Sarah McAllister – the Electric Car Scheme
What the judges said: “It’s clear that Sarah McAllister delivers great customer service and goes above and beyond for her colleagues and customers. She has progressed from a junior position to a line manager role in a relatively short space of time too.”
- Charles Campbell – Nationwide Vehicle Contracts
What the judges said: “Charles comes across as somebody who joined as an entry level specialist but is fast moving upwards. The ability to identify trends and extract actionable insights from data is crucial to have in the broker business.”
Funder of the Year – supported by Fleet Procure
- Novuna Vehicle Solutions (voted for by brokers)
What the brokers said: “The team at Novuna values our insights as a broker, actively listens to our feedback and continuously adapts to improve their services.”
Broker Supplier of the Year – supported by RateSync
The three finalists for this new award were:
- MotorComplete
What the judges said: “Their focus on technology, customer satisfaction, and rapid growth positions them as a strong contender.”
- Johnsons Fleet Services
What the judges said: “This is a very strong entry. The emphasis on experience, customer service, and a partnership-driven approach resonates well.”
- vGroup International
What the judges said: “A large scale business but still with a strong focus on ESG and sustainability.”
Woman In Broking – supported by Drivalia
- Donna Kelly, Nationwide Vehicle Contracts
Women in Broking Finalists
Editor’s Award – supported by Broker News
- Rod Lloyd
What Ralph Morton said: “Rod absolutely deserves this award for the dedication and tireless commitment to the broking cause following the Court of Appeal ruling.”
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
