Genesis enters UK market 

WE’VE been here before with upmarket brands from mainstream OEMs and they don’t always turn out well. Let’s hope this is a success. Announced today is the latest entrant to the market: Genesis, the luxury brand from Hyundai. It will launch with two models this summer, including this GV80 SUV pictured below, before adding electric variants and attacking the corporate sector. Good luck to Team Genesis – and let’s hope there’s plenty of broker opportunities, too.

Ralph Morton, editor

Key stories this week:

  • FCA ups charges, adds AR fee
  • Vanarama chooses Stockviewer for stock and tacticals
  • Read the rest of the newsletter here: Broker News, 04 May 2021

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