German premiums in a hard place
Once the car market was obsessed by German premium marques: Audi, BMW and Mercedes-Benz. But an unsettling mix of the cost of living crisis, agency selling, the switch to electric and the rise of Chinese brands with bags of value and tech has begun to up-end the premium trio. It would be wrong to write off these powerful German brands – but they need to react if the June new car sales are a pointer to the future. Read our lead story: Mercedes slips back into sales doldrums.
Ralph Morton, Editor
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