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Smoothing the customer journey with P/Xs

There’s not one leasing broker I speak to that doesn’t have, as their primary focus, the customer experience. So I was intrigued to see a new take on this from Wessex Fleet, and one that wasn’t centred on the digital journey: helping consumers into new leases by getting rid of their P/Xs.

Spencer Blake explained that their Sales Manager, Greg Tapley, had a strong used car background. “He felt we could secure more new sales if we could help customers with a seamless journey out of their existing owned car,” Spencer told me. “It also means the customer is not left without a car should there be delays in supplying the new lease car.”

I think it’s a great idea if Wessex can make it work. It’s early days yet, but Spencer says they’ve seen strong interest and a decent level of take up.

Toby Poston and Steve Cocks

Steve Cocks receives Funder of the Year Award

Many thanks to the BVRLA’s Toby Poston who has been the guardian of the Broker News Funder of the Year Award since it was presented at our Broker News Award event. No more! Toby handed the trophy to Steve last week – read more about it here.

Ralph Morton, Editor

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