Marketing the right image
The broker community was thrown into confusion – panic, even – when use of some bundled photographs to market leasing deals were found to be subject to copyright. There have been some solutions, but perhaps not as straightforward or transparent as the new service from Clear Vehicle Data which comes to market under new ownership. Read our lead story for more.
Brokers as trusted suppliers
It’s quite something when Feefo brings out a special award to reflect 10 years of exceptional customer service. But that’s what Synergy Car Leasing has achieved. Leasing brokers are leaders in customer service. Again. And again. In the future, will it force OEMs to look at this and use brokers as strategic partners? It’s a thought explored by Andrew Banning on LinkedIn, which I suggest is worth your time to read. In the meantime congratulations to Synergy Car Leasing on a tremendous achievement.
Ralph Morton, editor
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
