Pictured above: Synergy’s Managing Director Will Voisey and Sales Account Manager Ellie Tucker accept the Broker of the Year 2025 award from Claudio de Freitas of BYD.
Winner: Synergy Car Leasing
Category Winner:
Broker of the Year, Best Mid-Size Broker & Best Customer Service
About the winner:
Established in 2006, Synergy Car Leasing provides personal and business vehicle leasing. The Harrogate-based leasing broker operates nationally, and supplies all makes and models of new cars and light commercial vehicles. Synergy’s mission is to deliver a great customer leasing experience by providing excellent service, industry knowledge and advice, quality communication and value for money.
Why did Synergy Car Leasing win Broker of the Year?
Synergy made Broker News Awards history this year by winning four categories – Broker of the Year, Best Mid-Size Broker and Best Customer Service. Plus, Sales Account Manager Ellie Tucker took home the Rising Star Award. Success across so many categories meant that they just clinched the Broker of the Year title.
One judge summarised the win, saying:
‘Synergy Car Leasing puts people at the heart of everything – whether that’s its customers, its team, or the wider community. The breadth of success across categories reinforces its win of the Broker of the Year award.
Synergy’s consistent performance with Feefo and its commitment to providing the personal touch through real people underlines its customer commitment. I also commend its commitment to the welfare of the team and the community.’
Why did Synergy win Best Mid-Size Broker?
Synergy stood out in this category for its customer focused approach, commitment to its people and ESG focus. The panel commented:
‘Synergy continues to grow under the new leadership of Will Voisey, the team are very close and work together for a common goal. Synergy’s excellence in customer service continues and they are pushing further and aiming for the 3 star Best Companies accreditation!
A strong salary sacrifice proposition adds to its portfolio plus ESG and mental health of its staff are also at the forefront of this excellent business.’
Commitment to ESG – Synergy’s submission demonstrated the business’ focus on ESG. It launched and published its first ESG Strategy at the end of 2024, making key social and environmental commitments to improve the business with specific targets over a three-year period.
People focus – The panel commended Synergy’s investment in people, its ongoing training programme and People Forum as well as the importance placed on the mental wellbeing of its staff.
Why did Synergy win Best Customer Service Broker?
Synergy showcased a true focus on best-in-class customer service demonstrated through excellent feedback. The panel said:
‘The whole business is focused on customer service and providing a consultative approach for its customers. The feedback is excellent across the board, both from consumers and B2B customers.’
The business showcased impressive customer service scores across a range of industry measurements, including:
- Feefo – Synergy received the 10 Year of Feefo Excellence in 2024 and its sixth consecutive Feefo Platinum Award in Jan 2025
- Net promoter score of 94 in 2024 -classed as ‘world class’
- Trustpilot – a Trustscore of 4.8 and almost 500 reviews
Ralph Morton, Editor, Broker News summarised Synergy’s Broker News Awards success, commenting:
‘What a year for Synergy Car Leasing! The business is a great example of the value that leasing brokers bring to their customers. Synergy should be commended for its culture of continuous improvement and drive to be best-in-class for its customers and its people. Congratulations to the whole team.’
On winning the Broker of the Year award, Synergy’s Managing Director, Will Voisey commented:
“To be recognised for the second consecutive year as Broker of the Year by our industry peers is truly fantastic. These four awards are for our great team of people. Every person within Synergy plays their part in making us who we are. We’ll never sit still, however. We’re always looking at what to do next to make Synergy a better business to work with and for. ”
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Leasing.com invented car leasing comparison in the UK and for the last 25 years has been helping leasing brokers to promote their offers to consumers and businesses in order to generate high-quality leads and happy customers.
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Laura is a writer and Head of Marketing for Broker News, with extensive automotive experience from senior marketing roles with RBS/Nat West, Lombard Vehicle Management and Unipart. She is also a self-confessed petrol-head.
