Brokers vote Alphabet Leasing Company of the Year at Fleet Procure Awards

Pictured above is Adam Nash, Alphabet’s Tactical Sales Manager (Indirect Sales), receiving the award from Fleet Procure’s Director of Operations, Arron Mogridge, at the annual awards held at Puttshack in West London. Over 240 industry professionals attended the event.

ALPHABET was named the 2024 Leasing Company of the Year at Fleet Procure’s fifth annual conference and awards event in London on 23 January.

Voted for by brokers that use the broker/dealer procurement platform, Alphabet beat rival broker funders Arval, Lex Autolease, Novuna Vehicle Solutions and VWFS to the title.

Alphabet said the award was testament to the successful implementation and expansion of its Alphabet Partner programme, which was relaunched at the British Motor Museum on 20 June 2024. The programme aims to improve the experience for Alphabet’s

“To win the Leasing Company of the Year, which is voted for by brokers, is a real accolade. It speaks volumes about the trust that brokers have in us and the value that we are adding to their business through our partnership programme.”

Hollie Crumlish, Head of Broker Partnerships for Alphabet (GB) Tweet

Hollie added: “2024 was a very productive year for the team, both in terms of scaling up our Alphabet Partner proposition, and introducing our salary sacrifice platform. Our broker partners can also now use our advanced API to align their CRM system with our smart management platform to make the customer and broker journeys seamless.

“Consistency of service is key to maintaining a great working relationship, it’s one area that our brokers regularly comment on; knowing that they can always contact us. It adds another layer of reassurance to the partnership programme,” she added.

Alphabet Partner offers a select group of brokers exclusive access to a range of BMW and MINI business pricing. Crumlish said this demonstrated the spirit of the programme and recognised high operating standards intended to drive best outcomes for customers.

Alphabet said that over the last 12 months it had doubled its tactical business through the partnership channel and expected this to increase with several new products and platform enhancements due soon.