BYD enquiries dominate Carwow in March

Consumer interest for new BYD models increased at faster rate than for any other marque last month
Enquiries passed by Carwow to BYD retailers increased by 836% year on year in Q1 2025
Carwow reports continued growth in BYD brand awareness from 28% in 2024 to 58% in 2025
In Q1 OMODA enquiries rose 41% quarter on quarter; JAECOO enquiries in March exceed the previous month by 531%
Carwow’s top 10 most viewed car reviews in March all have electrified powertrains; nine were battery electric vehicles (BEVs) and eight were Chinese brands

THERE’S little question that BYD is now firmly coming into focus for private motorists.

Car buying and deal comparison site Carwow reports that consumer interest in new BYD models rose sharply in March, with configurations rising 449% and enquiry volumes by an astonishing 990% year-on-year. in both respects far outstripping the performance of any other marque on the platform.

The volume of enquiries passed by Carwow to BYD retailers climbed by 33% within the first quarter of 2025, a year on year increase of 836%, reinforcing BYD’s status as the fastest-growing car brand in the UK.

BYD isn’t the only Chinese OEM to have witnessed this spike in enquiries, according to Carwow. In the first quarter of 2025, enquiries for Omoda models on Carwow increased by 41% quarter on quarter, while Jaecoo enquiries in March exceeded the previous month by 531%.

Carwow has been monitoring consumer sentiment towards new entrant car brands and its latest data indicates growing levels of interest. In early 2023, only 24% of respondents said they would consider a Chinese brand for their next car, whereas during the first few months of 2025 that figure has been tracking at 39%, showing a consistent rise in consumer consideration.

These findings are echoed in Carwow’s top 10 most viewed car reviews in March, of which nine were battery electric vehicles (BEVs) and eight were Chinese brands. BYD’s Seal and Sealion 7 received the most visits, followed by the Tesla Model Y, MG HS and Omoda 5. These were closely followed by the Omoda 5, Jaecoo 7 and Audi’s Q4 e-tron, with BYD and MG rounding up the top 10 with the Dolphin, Seal U and MG4.

Sepi Arani, Managing Director of Media & Commercial at Carwow said: “You don’t need to be part of the automotive industry to appreciate BYD’s exceptionally well executed entrance to the European market. Its bold sponsorship of Euro 2024 paid off, helping to increase general awareness of the brand from 28% pre-tournament to 44% afterwards. Since then, we have seen continued growth in awareness, peaking at 58% in March 2025.

“Though starting from a low base point, the sharp rise in BYD configurations and enquiry volumes we saw last month demonstrate the effectiveness of the brand’s investment to date.”

BYD is also making significant progress in the fleet and leasing sector, recently supporting the Broker News Awards 2025 as Headline Partner.