- Pictured above: Gareth Roberts – “really pleased with these numbers”.
CENTRAL Contracts says it has been enjoying a record start to the year with sales almost doubling since 2023 and now hitting 10,000 a year.
What’s more, the Stoke-based leasing broker – which specialises predominantly in the PCH sector – expects this growth to continue in 2025 helped by an industry-leading 45% contract renewal rate.
Central Contracts says its improved sales performance has been due to three factors:
- changing its procurement policy;
- investing in a new digital platform;
- and developing innovative technologies.
The new procurement policy involved developing a new acquisition programme with OEMs, a new pricing analysis system and improving the stock ordering process. This, coupled with more effective online marketing, has built stronger relationships with OEMs such as Vauxhall, Nissan, Renault, Kia, and Hyundai, along with the funders that underwrite the contract leasing deals.
The new digital platform has given greater visibility to the stock and deals available. And newly introduced software that automatically taxes cars as well as automates document requests from funders is saving the team time and ensuring greater compliance.
Gareth Roberts, Strategy Director at Central Contracts, said:
“This significant sales growth shows that we are heading in the right direction. Our service offering, operations and our employees are working hard to secure our success.
“We are delighted to say we now almost topped 10,000 cars per annum in sales and that is also reassuring for the OEM and funding partners. We are registering more cars month on month and now have a wider portfolio of vehicles on offer with a range of unique deals in the market.
“We are really pleased with these numbers, that our partner base is continuing to grow, and that our new and existing clients are continually satisfied with our service – our contract renewal rate is testament to that – which we strongly believe is the true measure of our success.”
Last year leasing brokers, such as Central Contracts, delivered 380,000 new cars and vans into the market, both in the personal and business sectors.
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
