CHRIS Brownridge is the new CEO of BMW Group UK (01 July 2021). He succeeds Graeme Grieve, who is retiring after more than 30 years with the BMW Group in a variety of roles around the world.
Brownridge is a former general manager of corporate sales and was marketing director before being appointed to lead MINI in the UK for a period of four years. His most recent appointment was sales director.
Succeeding Brownridge in that post is Julian Jenkins who joins from Rolls-Royce where he regional director for UK, Europe, Russia and Central Asia.
Talking about his new appointment, Brownridge said:
I am truly proud and honoured to be taking over this role from Graeme. We have a high performance team in place and an impressive array of models coming to the market in the near future and beyond. It’s a pivotal time for the entire industry as we become ever-more electrified and, as a sustainability leader, BMW Group is well placed to make the most of this opportunity. I am looking forward to leading the organisation at such an exciting time.
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.