CONGRATULATIONS to Concept Vehicle Leasing for its ghoulish approach to marketing.
The Surrey-based broker takes top marks for its Halloween marketing with an imaginatively delivered email with the subject line ‘Make no bones, ghoul find these spooktacular!’.
Offering a fully Halloween themed email, Concept even fashioned a ‘top secret SUV deal’ image out of a pumpkin.
Clearly, Concept didn’t miss any of the halloween tricks to deliver a real marketing treat. (Stop now, ed).
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.