Demand for luxury EVs reached new low in 2025

HIGH-end automotive finance provider JBR Capital says luxury buyers are increasingly turning away from EVs, with the 2025 zero-emission share of the premium vehicle sector now at its lowest for five years.

Using data from the brand’s latest Luxury Car Report, which provides exclusive insight into the pre-owned luxury vehicles financed by its clients, JBR Capital’s findings show a downward trend for the past two years. Zero-emission SUVs, supercars and saloons now make up less than 2.5% of the premium market in 2025.

At the start of the decade, post-pandemic momentum toward electrification was strong, with EV share of the luxury market at 4.5% in 2021 and 5.4% in 2022. However, the latter represented the peak – since then, the proportion of used luxury vehicles powered by petrol has rebounded sharply from 74% in 2023 to 85% in 2025.

The Porsche Taycan (main image) is the UK’s most financed pre-owned luxury EV with over half of the luxury EV market share but represents just over 1% of all luxury vehicles financed by JBR Capital in 2025.

As global car makers at the pinnacle of the market have launched more luxury and performance EVs in recent years, such as the Lotus Eletre and Rolls-Royce Spectre, following earlier market entrants including the Audi e-tron GT and Porsche Taycan, the average price of high-end EVs has increased, from £81,417 in 2021 to £112,715 in 2025. Yet despite an influx of high-technology new models with higher price tags, demand continues to drop, says JBR.

Top 5 Electric Performance cars financed by JBR Capital customers:

Porsche Taycan
Rolls-Royce Spectre
Mercedes-Benz EQE
BMW i7
Lotus Eletre

In December 2025 the EU announced a softening of the ban on new petrol car sales. For new vehicle registrations from 2035 onwards, a 90% reduction in CO2 emissions is mandatory for car manufacturers’ fleet targets, instead of 100%.

“Within the luxury segment, appetite for high-performance EVs is only going one way. They account for less than 3% of our finance agreements, while petrol models have rebounded to 85% in 2025 (up from 74% in 2023). Indeed, luxury brands such as Aston Martin, Bentley, and Lamborghini have recently delayed the launch of pure EVs, with plans to keep producing V8 and V12 petrol models well into the 2030s.”

Darren Selig, JBR Capital Founder and Chief Commercial Officer Tweet

He continued: “It remains to be seen how the UK Government will respond, but it may well have to follow this new ruling in some form – potentially alongside a rethink of its proposed pay-per-mile EV tax. All of these factors indicate that luxury EVs are set to fall further out of favour.”