THE three online car retailing brands owned by eBay – eBay Motors, Gumtree Motors and Motors.co.uk – are combining into one platform.
Called the eBay Motors Group, the platform will provide dealers the chance to maximise advertising to an increasingly digitally-centric customer base.
From the start of 2020, dealers will be able to reach in-market buyers across multiple digital touchpoints, while using a single stock management and response reporting tool with a single point of access.
Car buyers will still be able to access vehicles through the brands’ individual websites.
Phill Jones, head of eBay Motors Group, said:
“Consumer demands are changing, with nearly all (89%) used car buyers visiting multiple online marketplaces to help make their purchasing decisions. In today’s digitally-first world of car buying, the biggest challenge dealers face is being visible.”
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.