THE three online car retailing brands owned by eBay – eBay Motors, Gumtree Motors and – are combining into one platform.

Called the eBay Motors Group, the platform will provide dealers the chance to maximise advertising to an increasingly digitally-centric customer base.

From the start of 2020, dealers will be able to reach in-market buyers across multiple digital touchpoints, while using a single stock management and response reporting tool with a single point of access.

Car buyers will still be able to access vehicles through the brands’ individual websites.

Phill Jones, head of eBay Motors Group, said:

“Consumer demands are changing, with nearly all (89%) used car buyers visiting multiple online marketplaces to help make their purchasing decisions. In today’s digitally-first world of car buying, the biggest challenge dealers face is being visible.”

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