IF YOU tune in to the world’s biggest sports radio station, talkSPORT, listen out for the new advertisement from Express Vehicle Contracts.
The Birmingham based broker has produced its first ever advert that targets the personal leasing market with the catchline ‘Pay Less With Express!’.
The campaign is running across talkSPORT throughout September and October.
Lee Harrison, who led the company’s in-house marketing team that conceived the advert, said:
“We worked hard developing the message that we wanted to put out into the marketplace. After developing our concept we then involved an independent production company that did a superb job of turning our concept into a catchy radio advert.”
Express Vehicle Contracts is the personal leasing brand of National Fleet Services which has served the corporate market since its inception in 1997.
Managing director Christopher Rouse said:
“I’m very proud of the results of our efforts. It was important to bring some fun into our advert. We have moved a step forward to following up our radio advertising with a visual advert which we plan to use on television. We feel it compliments the whole piece.”
Natalie Sawyer, who leads Weekend Sports Breakfast slot at talkSPORT, provided this comment on the radio advert:
“The advert is great fun. It involves the listener and highlights the excitement of driving away a brand new new car. It clearly passes on the company’s brand message of ‘Pay Less with Express’.”
Rouse added that the radio advert was proving to be a great success with greater brand recognition and increased website traffic as a result. He said that more advertising campaigns would follow.
It goes to show that when it comes to our customers, we love to show our sense of fun. It’s important that our passion for helping our customers is at the forefront of what we do. We should never forget what a special experience it is to take delivery of a brand new car.
Christopher Rouse, managing director, National Fleet Services
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
