CONGRATULATIONS to Faye Swales who has been appointed Commercial Manager South of online broker/dealer procurement platform Fleet Procure, effective 20 January, 2025.
Faye Swales joins Fleet Procure from ALD Automotive where she was Broker Partner Account Manager for the last two years. Prior to that Faye worked for Mercedes-Benz Sytner and RB Associates.
It is the second significant appointment at Fleet Procure within two months following the appointment of Molly Kelly as Commercial Manager North.
Following Faye’s appointment, Rory Harrison moves from the southern region to cover the Midlands for Fleet Procure.
“The number of broker partners using Fleet Procure is rapidly expanding. So to support this growth we’ve needed to increase the team to service this growing client base. I’m delighted to have Faye join the team who has come highly recommended by the brokers she works with and is another high calibre appointment as our reputation grows within the leasing industry.”
Jones added that last year 216 leasing brokers and leasing companies ordered vehicles through the Fleet Procure portal, with vehicle orders exceeding 37,000, a 55% increase year-on-year. Jones said he expected continuing growth in 2025 with vehicle orders reaching 60,000, helped by the roll out of its v2 platform in Q2.
Fleet Procure will be holding its annual awards this Thursday at the Putt Shack, West London.
Broker News Newsletter 14 January 2026
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
