“Business has a purpose beyond creating profits and employment; it has a social role too.”
Andy Bruce, CEO of Fleet Alliance
FLEET Alliance is evolving from a fleet management and leasing company to become a sustainable mobility provider.
The ultimate goal, according to CEO Andy Bruce, is “to be the SME market leader in the transition to carbon neutral mobility”.
The move dovetails with the government’s pathway to net zero in 2050.
This includes the ZEV mandate, which requires automakers to produce a certain amount of electric vehicles (EVs) each year, becoming law at the beginning of 2024.
“We think a sustainable mobility provider is crucial in this switch to decarbonised driving, both from a business point of view and from an environmental stance. As a business we want to grow and be more successful, because with sustainability underpinning our vision we’ll have a bigger voice that can influence more people more widely. In turn there’s a bigger environmental benefit.”
Andy stresses that sustainability goes further than decarbonisation. It is not simply helping fleets, salary sacrifice takers and private drivers to move to EVs, as well as ensuring that Fleet Alliance continues to reduce its carbon footprint, it is about embracing sustainability “at every level of our organisation”.
Andy continued:
“Sustainability is at the heart of our organisation, encouraging greater diversity and treating our staff appropriately and well, so that employment is a rewarding and enjoyable experience. Or ensuring that our suppliers are paid on time so that our own supply chain remains fully sustainable.
“Sustainability embraces treating customers fairly, respectfully and ensuring that our expertise provides them with the correct outcomes. It’s about investing in technology so that our own processes become more efficient, more sustainable and easier to use.
“And it’s about expanding our presence in the social environment so we can help those less fortunate, those that need help, those that need support: business has a purpose beyond creating profits and employment; it has a social role too.”
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Sarah Tooze has been an automotive journalist for more than 15 years, specialising in the fleet and transport sectors. She has held senior positions at industry-leading B2B titles Fleet News and Smart Transport, and led campaigns championing motorists as consumer editor for online used car marketplace Heycar and motoring advice website HonestJohn.co.uk. In 2017 she won the Newspress Automotive Business Journalist award.
