GLASGOW-based Fleet Alliance launched a new-look website this week.
The website continues its previous fleet management approach to the market, but has sign-posted readers more clearly based on their fleet requirements: SME, corporate and strategic.
It has also added more personalisation and areas of engagement than the previous site, plus case studies.
Head of marketing, Marc Murphy said:
“The freshly designed web presence has been developed to give a much clearer and better understanding of Fleet Alliance’s position in the market, our core values and to align with the business’s growth ambitions.
“As part of wider marketing initiatives, we are excited by the fact the site can continue to grow with the business, reflecting our award-winning work, personality and team.”
The Fleet Alliance Group, which includes Neva Consultants and Intelligent Car Leasing, has grown its fleet size to 37,000 vehicles under management worth £1bn. The fleet size is comparable to Daimler Fleet Management, currently number 11 in the FN50.
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.