FLEET Alliance has appointed Mark Roberts to the newly-created role of salary sacrifice product manager.
Mark joins the Glasgow-based leasing broker from Zenith where he was most recently customer relationship director responsible for both corporate and salary sacrifice sales.
Our main focus will be the SME sector, where many of the larger players don’t want to play. Our USP will be the level of help and support we provide customers in the critical order-to-delivery phase to help them transition to an EV as quickly and as efficiently as possible.Mark Roberts, salary sacrifice product manager, Fleet Alliance
Mark added that there was a high level of demand for the product as companies started to recognise the tax and NI savings available, as well as its role as a staff recruitment and retention tool.
In August Fleet Alliance launched its SME focused salary sacrifice scheme and the appointment of Roberts demonstrated its commitment to the car funding method, the company said.
Andy Bruce, CEO at Fleet Alliance, added:
We see Mark’s appointment as being pivotal in our development plans for our salary sacrifice solution, which we believe is perfectly positioned to capitalise on what is an extremely advantageous tax environment for electric cars. We are seeing a high number of enquiries from businesses that are not currently customers who want more information about salary sacrifice and the opportunities that exist. They may still operate company cars but want help in making electric vehicles available to a wider cross-section of employees. This is at the heart of our core competence and will be hugely important for us and our growth ambitions going forward.
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.