FORD and ALD Automotive are creating a new European fleet management brand called Ford Fleet Management.

Available in the autumn for the UK, Ford Fleet Management will cover both vans and cars sold through the dealer network, direct sales and through digital platforms.

Ford says its contribution to the new business will be product expertise and connected vehicle capability; ALD Automotive, meanwhile, will contribute its expertise in contract hire and maintenance plus fleet management.

Stuart Rowley, president, Ford of Europe said:

This new business marks a significant step in strengthening our position as Europe’s leading commercial vehicle brand by providing new opportunities for us to serve our customers through fleet management.

With ALD Automotive’s scale and experience in the full-service leasing market, Ford Fleet Management offers a one-stop shop for our customers, helping them more efficiently run their businesses by saving both time and money.

ALD Automotive has s long-standing relationship with Ford, providing Ford Lease Services for more than 15 years in Europe.

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