GROWING flexible leasing company Liquid Fleet has appointed former Ayvens executive James Miller as its new Sales and Marketing Director.
Liquid Fleet says Miller is tasked with growing its fleet from 3,000 to 5,000 vehicles over the next five years and expanding the sales and marketing team.
The Telford-based business says it wants to continue its 35% annual growth target and help support its flexible lease customers to electrifying their fleets.
Miller joins from Ayvens where he was a Strategic Account Director responsible for managing relationships with corporate fleets. Prior to that he was Santander Consumer’s Head of Mobility and UK Lead for OEM and strategic partnerships at BP Pulse where he worked with OEMs and fleets on infrastructure and digital charging solutions.
“It’s a very exciting time to join Liquid Fleet and I look forward to leading the team to grow the business over the coming years with our 6-12 months lease proposition, while expanding our salary sacrifice, short term probationary cover and grey fleet offering. Alongside the ambitious growth plans we will continue delivering what we are known for, which is a very personal customer service tuned into specific mobility needs.”
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
