GOFOR Finance has made a significant senior hire with the appointment of Shona Smith (pictured above) as head of marketing, effective January.
The former head of marketing planning and performance at Tesco Bank joins the Edinburgh-headquartered leasing broker to hone the company’s marketing strategy for the provision of SME vehicle funding.
We are delighted to welcome Shona as we wanted a driven, ambitious and commercially minded marketing professional with a demonstrable track record of delivering sales growth. We wanted someone who could be truly influential in determining the direction of the business and instrumental in its growth in the years to come.
Graham Lesslie, managing director, Gofor Finance
Shona offers Gofor Finance a significant wealth of experience after 15 years with Tesco Bank in a variety of marketing roles, as well as being on the board of Foundation Scotland, a charity to help communities create positive change and deliver lasting impact.
I’m really excited about joining Gofor knowing that marketing plays an integral role in our future growth. As well as the tech and creds to prove we are experts in our field what really resonated with me is how important the human touch is to everyone who works here. We are consistently good and care about the businesses we partner with.
Shona Smith, head of marketing, Gofor Finance
Shona recently received Highly Commended at the Global Women in Marketing Awards for Brand Marketing in December 2020 and was shortlisted for Inspirational Marketing Leader at the Marketing Society Scotland Star Awards 2021.
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
