CONGRATULATIONS to Gordon Ross who has been appointed to Gofor as the Edinburgh-based leasing broker’s new head of marketing.
A highly experienced marketing professional, Gordon joins from a combined role as head of marketing with customer journey consultants GoBeyond Partners and customer experience solution provider Webhelp.
I'm delighted to join the Gofor team in what will be an exciting time for the business. With new propositions, a refreshed brand, and a commitment to a transformative data strategy, all built upon an already well-established business, we’ve got the foundations in place to grow the company in the years ahead. I’m looking forward to playing my part in this.
In particular, Gordon is charged with a brand refresh and developing the broker’s proposition in the SME market place.
He replaces Shona Smith who leaves the fleet management and leasing business to pursue some of her own personal goals.
It’s great to have Gordon on board. He brings a wealth of B2B marketing experience gained across lots of different sectors; tapping into this expertise and his broad leadership experience will be a major asset as we look to grow Gofor across 2023 and beyond.
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
