Graham Meeres will lead Alphabet’s Business Partnership Programme

BUSINESS mobility provider Alphabet (GB) has appointed Graham Meeres as its Head of Business Partnership Programme to strengthen Alphabet’s retailer partnerships and support its continued growth.

In September Alphabet hosted an event where it thanked retailers and brokers for their support, which has seen an increase in customer satisfaction and volume through BMW for Business (Business Partnership Programme) and Alphabet’s Partner programme.

Meeres returns full circle to Alphabet, having previously worked within the BPP channel earlier in his career as a regional manager. Prior to that he was a local business development manager for MINI.

Since then, Meeres has held key positions across Alphabet’s regional management team; most recently as Leasing Key Account Manager for BMW Group UK, where he managed relationships with the top FN50 leasing partners, including Alphabet.

“I’m excited to return to the team where my journey with Alphabet began,” Meeres said.

“The BPP channel is a huge part of the business and one that’s always been close to my heart since I joined the industry in 2012. I’m looking forward to supporting the team, strengthening our partnerships with BMW and MINI retailers, and helping to drive continued growth.”

Graham Meeres, Alphabet Head of Business Partnership Programme Tweet

In his new leadership role, Meeres will lead a team of six regional managers to drive performance and enhance the strategic direction across the BPP network.

Meeres added: “The BPP channel plays an increasingly important role in the BMW Group UK strategy, particularly as the industry continues its transition to electric mobility. Crucially, business customers remain a key focus area in achieving the Government’s zero-emission vehicle mandate.”

Richard Chadwick, Head of Indirect Sales at Alphabet (GB), commented: “We’re delighted to welcome Graham back to Alphabet in this leadership position. His extensive experience across retail, broker, and corporate channels gives him a unique perspective on the opportunities within the BPP network.”