- Pictured above: Hannah-Louise Kirkpatrick (left) with Fleet Alliance’s Laura Muir at the Broker News Women in Broking Live! event
HARMOTO Leasing has joined Fleet Alliance as a partner.
The partner status with Fleet Alliance is the next step in the development of the brokerage by former banker Hannah-Louise Kirkpatrick, which previously operated as an Appointed Representative with a different broker network.
Partner status provides Harmoto with access to Fleet Alliance’s primary suite of funders as well as its EV Salary Sacrifice programme.
Harmoto says the white labelled salary sacrifice programme played a significant part in the brokerage’s decision to become a Fleet Alliance partner.
“We are dealing with a significant number of companies that want salary sacrifice as part of their ESG programme. Fleet Alliance has an excellent portal - powered by experts BCF Wessex - that we are able to white label which will significantly drive up our salsac penetration. The other attraction was the cultural alignment with Fleet Alliance in serving SME and corporate customers."
As well as this, Harmoto will also benefit from Fleet Alliance’s procurement power and access to the Fleet Alliance suite of fleet management e-Fleet tools.
“We’re delighted to welcome Hannah-Louise and the Harmoto team as a Fleet Alliance partner,” commented Laura Muir, Head of AR and Partnerships at Fleet Alliance.
“We feel the company has the right mindset and values for Fleet Alliance and has the ability to make a significant impact in the business market at a time when business demand for electric vehicles is increasing.”
EV registrations grew by 24.5% in October while Budget 2024 continued support for fleet sales of zero emission cars with the continuation of attractive benefit in kind taxation for business drivers.
Laura Muir said the partnership with Harmoto was the beginning of an exciting development phase of its partner and AR programme – which included the partner salary sacrifice portal – with further announcements in the pipeline.
Hannah-Louise Kirkpatrick was a finalist in the Broker News Women in Broking Award 2024, and is a member of the Women in Broking steering committee.
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
