BLACKBURN-based Hippo Leasing has appointed Marketing Signals, search and AI marketing agency, to manage its digital PR, search marketing and AI / LLM (large language model) activity.
Hippo Leasing said the focus would be on organic growth to drive visibility across key leasing terms and build Hippo’s presence in both traditional and AI-powered search.
Marketing Signals will be responsible for increasing the brand’s organic visibility and executing creative campaigns to build Hippo’s profile across national, regional and trade media. The agency has extensive automotive experience having worked with Autotrader, LeaseLoco, and the Central Contracts leasing brand LeaseCar.
“We wanted a partner that understood our growth ambitions and had a proven track record in the automotive sector,” said Tom Preston, Managing Director at Hippo Motor Group.
“Marketing Signals stood out for their straightforward, results-driven approach. This appointment is about making sure that when people search for a car lease, Hippo is the first name they see and the brand they trust.”
Gareth Hoyle, Managing Director at Marketing Signals, added: “We’re looking forward to getting stuck in, using our SEO and PR expertise to drive more traffic to their website and help them hit their commercial targets for the year ahead.
“As more consumers turn to AI tools to compare vehicles and research their options, appearing within those results is becoming just as important as traditional search rankings.”
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