Hyundai's Matt Dunnakey named global head of marketing for INEOS Automotive

FORMER Hyundai marketeer Matt Dunnakey has been appointed global head of marketing for INEOS Automotive, the 4×4 SUV maker.

Announcing his appointment on LinkedIn, Matt said:

After two incredible years with Hyundai I am delighted to confirm that I’m starting my next big adventure at INEOS Automotive

INEOSS – led by billionaire Jim Ratcliffe, the CEO of INEOS chemicals group – is due to start build of its rugged 4×4 Granadier in July.

The Grenadier is available as a two-seat and a five-seat Utility Wagon, and a five-seat Station Wagon.

The two-seat model has a full-length flat floor capable of taking a Euro pallet.

The Station Wagon has five seats, with the second row positioned further back than in the five-seat Utility variant, to offer the optimum balance between payload and rear passenger space.

24 retail outlets in the UK

By the end of 2022 INEOS says it plans to have a network of 200 sales and service sites for the Grenadier in over 50 countries, including established dealer groups, 4X4 specialists and agricultural equipment dealers.

In the UK the business has named 24 outlets:

Bowker, Ribble Valley
Busseys, Attleborough
Cambria, Birmingham
Cambria, Edinburgh
Car Barn, Beamish
Chandlers, Belton
Chandlers, Horncastle
Compass, Bridgwater
Day’s, Neath
Denton, Skipton
Endeavour, Gerrards Cross
Halliwell Jones, Chester
Harwoods, Portsmouth
Heritage, Dorchester
Heritage, Gloucester
Hollybrook, Belfast
Jardine, Colchester
Jardine, Sevenoaks
JT Hughes, Telford
Lloyd, Carlisle
Ocean, Plymouth
Sandicliffe, Nottingham
Northampton, retailer confirmed tba
West London, retailer confirmed tba

Announcing the appointment of the 24 retailers, Gary Pearson, head of UK and MENA for INEOS Automotive commented:

We have worked tirelessly for over a year to find retail partners in the UK that share our enthusiasm and excitement for the Grenadier. They understand 4X4 users and their requirements, and have a proven track record for exceptional customer service. Together with these partners, we look forward to providing Grenadier customers with the advice, guidance and support they need.