WHAT you recognise today as the Hyundai IONIQ – a mid-size hatchback with the choice of hybrid, plug-in and full electric capabilities – will change into a sub-brand within the Hyundai range dedicated to EV only.
Expect to see the first model under the IONIQ brand in early 2021. It will be the IONIQ 5, a midsize crossover based on the concept EV ‘45’, which Hyundai unveiled at the Frankfurt motor show.
IONIQ 7 will follow in 2024 which will be a larger sized SUV.
While odd numbers will be reserved for SUV models, the even numbers will go to saloon models. So in 2022, Hyundai will introduce IONIQ 6, which is based on the Prophecy concept, unveiled in March.
IONIQ brand models will all use Hyundai’s Electric Global Modular Platform, known as E-GMP, that will enable fast charging capability and plentiful driving range.
In addition to being EV-only, Hyundai says that the brand will provide “connected lifestyle solutions”.
Wonhong Cho, executive vice president and global chief marketing officer at Hyundai Motor Company, explained:
The IONIQ brand will change the paradigm of EV customer experience. With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle.
Hyundai marked the launch of the IONIQ brand by turning the London Eye into a giant letter ‘Q’ using electric lights just before the official reopening of the famous attraction on the South Bank of the River Thames (pictured below).
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
