- JAECOO 7, Hyundai Tucson and Kia Sportage top three most-enquired models last year
- Strong EV interest sees two electric models placed in top 10
- Volkswagen received the most enquiries for any brand, followed by Audi and MG
THE JAECOO 7 attracted more customer enquiries for UK dealers via Carwow than any other model during 2025.
Data also reveals that brand awareness of JAECOO among UK car buyers has increased from 46% to 61% in the past six months.
JAECOO was crowned Brand of the Year at the 2026 Carwow Car of the Year awards and currently sells two models in the UK. Its larger model, the JAECOO 7 – launched December 2024 – received the largest volume of enquiries across the Carwow platform in 2025.
Retaining its position in second place from 2024 was the Hyundai Tucson, with a 36% increase in enquiries over the previous year. In third was the Kia Sportage, its second consecutive year in the top three, still one of the best-selling SUVs in the UK.
The top five was rounded off by the BYD Seal U in fourth, with an 804% increase in enquiries year-on-year, and the MG HS in fifth.
The Nissan Qashqai placed sixth, followed by the Tesla Model 3 in seventh and the Volkswagen Tiguan in eighth. Two MG models completed the top 10, with the MG4 and MG ZS in ninth and tenth, respectively.
Top 10 list of models most-enquired on Carwow in 2025
- JAECOO 7
- Hyundai Tucson
- Kia Sportage
- BYD Seal U
- MG HS
- Nissan Qashqai
- Tesla Model 3
- Volkswagen Tiguan
- MG4 EV
- MG ZS
The list of brands attracting the most enquiries, meanwhile, was dominated by legacy OEMs, with BYD and JAECOO the only newcomers to make the list. Volkswagen received the highest number across the Carwow platform, followed by Audi in second and MG third – the latter posting a 43% year-on-year increase. BMW was fourth and Hyundai placed fifth, benefiting from a 28% increase over 2024.
Top 10 list of marques most-enquired on Carwow in 2025
- Volkswagen
- Audi
- MG
- BMW
- Hyundai
- Kia
- BYD
- Renault
- Ford
- JAECOO
Will Jackson, Head of Commercial, Carwow, said: “Carwow enquiry data is a strong indicator of purchase intent and, despite the obvious challenges in the new car market, we continue to deliver significant volumes of high intent to our retail partners, facilitating sales for both new entrants and legacy brands. Our data shows that, while new OEMs continue to build awareness and consumer confidence, many car buyers are still turning to brands they know and trust.”

Volkswagen Group confirms time is running out for SEAT, but backs Cupra brand
Volkswagen Group has announced that the SEAT brand future is under discussion but will fully back the Cupra brand

Broker News Newsletter 2 September 2026
Catch up on the latest leasing broker news in the 2 September 2026 Broker News newsletter

BYD joins LCV pick-up market in August
BYD has entered the UK LCV pickup market for the first time with the Chinese new entrant registering five vehicles in August, according to SMMT figures

Fleet concern over downtime is easing – Arval
Fleets concern over downtime has shown a slight improvement during the last year, according the 2026 Arval Mobility Observatory Barometer

Peugeot and Leapmotor highlight Stellantis division
Peugeot is having a huge fall in new car registrations but sister brand Leapmotor is up by more than 8,200 cars

Volkswagen Group to go high volume as it slashes model line up
The Volkswagen Group plans to streamline its model portfolio by around 50 per cent and reduce its offering by around 75 per cent by 2035