- Configurations for new Jaecoo 7 are more than double those of second-placed Hyundai Tucson on deal comparison site Carwow
- Chinese SUV is third most-configured model year-to-date, and currently tracking as the most-configured model in Q2
- Since the beginning of Q2, Jaecoo retail partners have received 34% more enquiries than the next most-configured model
HATS off to the Jaecoo 7 – it has become the most-configured model on Carwow in Q2, driving 34% more enquiries to the Chinese brand’s retail partners than the second most-configured model.
Despite only going on sale in November 2024, the Jaecoo 7 is the third most-configured model year-to-date says Carwow. Configurations since the start of Q2 put the newcomer in the number one spot, attracting 101% more configurations on Carwow than the platform’s second most-configured model, the Hyundai Tucson. The BYD Seal U completes the list of the top three most-configured models since 01 April.
Carwow puts Jaecoo’s success down to its strategic approach to entering the UK market and a focus on raising brand awareness and consumer engagement through high-profile media partnerships.
In a recent survey of Carwow users, 39% said they would consider a Chinese brand for their next car with 38% saying they consider Chinese-made cars better value for money, up from 21% in 2023.
“The rapid rise of the Jaecoo 7 is a clear sign of how quickly consumer perceptions are shifting. It’s a standout example of how well-executed market entries, backed by real value and smart branding, can shake up the status quo in record time.”
Arani added that Chinese brands had huge international growth ambitions and were entering Europe with a more strategic approach, openly announcing they’ve learned from their early market entry mistakes.
“The biggest challenge for Chinese OEMs remains differentiation,’’ continued Arani. ‘‘With so many brands offering similar designs and comparable quality, the key to success in Europe is building a strong, distinctive brand identity. Instead of focusing solely on speed of entry, many new entrants are now choosing to build reputable after-sales and service networks, invest in market research, brand-building and marketing strategies, before launching for sales.
“These developments are fascinating to watch and will certainly shape how we think about car-changing and ownership for years to come, underlining just how dynamic and competitive the next few years will be. The race is on — and it’s about much more than just electrification.”
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
