CONGRATULATIONS to James Taylor who is appointed Managing Director of Nissan GB, commencing 01 May 2025. He succeeds Diana Torres.
James swaps OEM hats having previously led Vauxhall, which was where he started his automotive career in market analysis and sales operations.
Following business and contract hire manager roles with parent company GM, he later took on director roles in fleet sales and marketing. There then followed a role with Stellantis as B2B director before he returned to Vauxhall as Managing Director.
In his new role, Taylor will report to Mayra González, Divisional Vice President for Marketing and Sales at Nissan Europe.
“We are happy to welcome James to the UK team and congratulate him on this appointment. 2025 is a hugely important year for Nissan’s largest European market and his experience will be invaluable as we strengthen our operations, accelerate our electrification plans, and evolve our network strategy to better serve our customers and support our dealers.”
Taylor starts at a critical time for Nissan as the company prepares to launch an all-new Nissan Micra EV, an all-new Nissan Leaf plus the next generation of Nissan’s unique e-POWER hybrid technology, on Qashqai.
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
