JASON Reynolds is the new managing director of Welsh leasing broker V4B (pictured above on the left, with director Tracey Jones centre, and owner and director Richard Boreham).
Richard Boreham continues in place to oversee the company.
Wrexham-based V4B says the appointment reflects the upwards swing towards personal leasing in the broker market, where Reynolds has extensive experience, both at Nationwide Vehicle Contracts and latterly at Mike Lloyd’s Central Contracts where he was sales manager.
Boreham commented on the appointment:
Jason has already begun his time with the V4B Group and has started implementing huge changes that the business can capitalise on immediately. I’ve been impressed by his diligence, enthusiasm and ability.
Reynolds added:
“The SME and consumer market is so important in this industry, so I’m excited to be a part of V4B and its journey.”
V4B is one of several businesses Boreham owns, including a car rental brokerage company in Spain called Autolease.
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
