CONGRATULATIONS to José Miguel Aparicio who is the Director of Audi UK, effective 01 October 2024.
José Miguel Aparicio takes over from Andrew Doyle, who has been Director of Audi UK since 2017. Andrew is moving to take over the CEO role of Australian multi-franchise dealer group Peter Warren. Doyle is an Australian.
Aparicio joins Audi UK from Volkswagen Group Spain, where he has held the role of Audi Brand Director for the last six years. He has also been Director of Škoda and Sales Director of the SEAT brand in Spain.
He has over 26 years’ experience within the industry, having started his career with Ford Motor Company in Spain in various sales and aftersales positions. Before joining the automotive industry Aparicio studied mechanical engineering in both Paris and Madrid.
“José Miguel joins the team at an extremely exciting time for the Audi brand as it prepares to embed key new products such as the Q6 e-tron and embraces new technology and customer-centric innovations. I’d like to thank Andrew for his contribution over the past seven years; he leaves Audi in a strong position and number three in the UK sales charts. I know José Miguel is looking forward to building on this success.”
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
