AUTO TRADER GROUP has announced that it has acquired KeeResources, the software solutions, data, and services provider to the automotive industry.
The UK’s largest automotive marketplace already used KeeResources data within its platform, but has now brought the company into its portfolio.
KeeResources provides Auto Trader with a detailed vehicle taxonomy data-set for new and used cars across its platforms.
Auto Trader CEO-Designate, Nathan Coe, said: ”KeeResources has been an integral supplier to Auto Trader, as their unique vehicle taxonomy data underpins much of our core platform. Strategically we believe it’s important to own and develop such an accurate and valuable data source.”
Denis Keenan, CEO of KeeResources, said: “We are extremely proud to have the quality of our systems, data and people recognised by the UK’s largest automotive marketplace. Auto Trader have been clients using our data for some time so joining their wider Group is an exciting opportunity to take our business to the next level.”
KeeResources was founded in 2000.