FORMER ARI Fleet managing director has joined Burton-based broker CBVC Vehicle Management.
Allen will act as a consultant spending four to five days a month to develop CBVC’s business both on the corporate side and through its Leasing Gorilla personal lease website.
The highly experienced fleet executive brings a depth of strategic experience to CBVC. From 2013-2019 Allen was md of fleet management provider ARI Fleet UK and prior to that md of ALD Automotive from 1999-2012.
He also served as chairman of the BVRLA’s leasing and fleet management committee from 2013-2015.
Allen commented on his appointment:
“I am very excited to be able to support a growing fleet brokerage business that is well placed to take advantage of the rapid increase in consumer leasing and its highly personalised SME corporate leasing offering.”
Mike Manners, managing director of CBVC, added:
”While the majority of the market was flat in 2019, CBVC saw a 64% growth in business, with both our corporate fleet and our personal leasing arms performing well.
“Now, we wish to build on this success, and see Keith’s appointment and his vast industry experience as a fundamental building block in strengthening the executive team and helping build upon the expansion we have seen in the last 12 months.”
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
