KIA is aiming to be a significant player in the EV market.
The company already has the Kia Soul EV and Kia e-Niro EV, but it has unveiled a strategy to have seven new dedicated battery electric vehicles to launch by 2027 across several vehicle segments.
These are part of its Plan S strategy which will see the company expanding its BEV line up to 11 models by 2025.
The first of these will be launched next year.
Kia president and CEO Ho Sung Song (pictured above) said in a special conference to outline the plans:
“By refocusing our business on electrification, we are aiming for BEVs to account for 25% of our total worldwide sales by 2029.”
Kia said it was also exploring the creation of subscription services to offer a diversified buying option for customers, as well as EV battery leasing and rental programmes, and other ‘second-life’ battery-related businesses.
Automotive and fleet writer for Broker News
