- Pictured above: Gary Lan, CEO of Lepas (left) and Ray Wang, Lepas Managing Director
Lepas, the fourth brand from Chinese OEM Chery, has announced its new leadership team.
Heading Lepas will be Gary Lan as CEO of Lepas. Lan is already Country Director for the Chery Group in the UK, overseeing Chery, Omoda and Jaecoo.
Joining Lan in the leadership team is Ray Wang, named Managing Director of Lepas. Wang previously worked on the UK launches of Omoda and Jaecoo, giving him valuable experience in introducing and growing a new OEM in the British market.
It marks the next step in the expansion of Chery International in the UK.
“Introducing Lepas to the UK represents an exciting new chapter for our global business. The British market is one of the most dynamic and competitive in Europe, and we are committed to building a brand that delivers innovation, strong value and a high-quality customer experience. I am delighted to welcome Ray Wang to the team as Managing Director as we begin this journey together.”
Ray Wang added: “Lepas arrives with a clear ambition to establish itself as a distinctive new choice for UK customers. Working alongside Gary and the wider team, we look forward to building a strong organisation and the dedicated retail network that supports the brand’s long-term success in this market.”
Wang pointed out that the Lepas brand name was a combination of the ideas of “Leopard” and “Passion” – reflecting Chery International’s continued global expansion and commitment to advanced electrified technologies.
The first Lepas model to arrive in the UK later this year will be the flagship Lepas L8 SUV with further models due as the brand builds out its presence in the UK market.
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Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
