LEASECAR, the consumer trading brand of Central Contracts, has launched a completely redesigned website aimed at delivering a faster, simpler and more intuitive customer experience.
The new-look website, which is now live, features a refreshed brand identity, including a new logo, an updated colour scheme and a streamlined customer journey designed to minimise clicks and reduce confusion for visitors.
A key objective of the redesign was to improve the way customers search for leasing deals. Visitors can now browse vehicles using a wide range of criteria, including make, model, body type, budget, in-stock availability and electric vehicles, making it easier than ever to find a suitable lease agreement.
The website also introduces a dedicated Leasing Guide Hub, offering educational content designed to help customers better understand the leasing process and make informed decisions.
The platform also provides Leasecar’s team with greater flexibility to create and update content in response to customer demand, ensuring the website remains relevant and user focused.
Since launch, the website has demonstrated strong early performance, with increased site traffic.
“We recognise the importance of a user-friendly customer journey, which is why we’ve simplified navigation, reduced the use of industry jargon and presented information much more clearly than before. We’ve worked hard to make key actions, such as submitting an enquiry or completing an application, as straightforward and transparent as possible.”
Gareth Roberts, Strategy Director, Central Contracts Tweet

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