THE leasing broker deal aggregator site, Leasing.com, is extending its influence in the publishing world. It has announced a new partnership with Bauer Media, publisher of CAR magazine, to become the exclusive provider of leasing deals for the title.
Leasing.com says the new partnership will see the businesses collaborate across technology, editorial content and marketing. CAR has also launched a dedicated EV leasing hub to provide readers with a more comprehensive selection of EV leasing offers as consumers shift towards electric vehicles.
Recently Leasing.com renewed its association with Auto Express for a further year, giving it reach into both the weekly and now the monthly publishing motoring titles. It is also the provider of leasing deals into Honest John, the trusted industry review website.
Our partnership with Bauer Media follows a successful trial in 2020. CAR is a well-established and well-regarded automotive brand in the UK and our partnership means that we can introduce leasing to CAR’s audience across a variety of activities, including electric vehicles. Our partnership with Bauer Media continues our strategy of extending the reach of our brand and taking leasing to new in-market consumer audiences.
Paul Harrison, head of strategic partnerships, Leasing.com
The announcement coincides with increased consumer demand for leasing as the country exits lockdown and the economy opens up. Despite a difficult past 12 months for new car sales, data from the British Vehicle Rental and Leasing Association (BVRLA) showed that broker-originated new car sales on Personal Contract Hire (PCH) reached a record high in 2020 – see our report The growing influence of the broker market: 2020 analysis.
With the adoption of electric vehicles, consumers returning to a post-pandemic world, car financing options multiplying and Brexit disruption all colliding, we are in the midst of mass change in the UK car market. And it is becoming clear that leasing will continue to grow as a modern and easy way to get behind the wheel. CAR’s heritage has always been in embracing new technology and change within the automotive landscape – and in making that easy for car buyers to navigate and enjoy. Our partnership with Leasing.com is a natural extension to our trusted content that will provide UK motorists with access to this rapidly growing financing model.
Charlie Calton-Watson, chief digital officer, Bauer Media
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
