MARKET-leading comparison website, Leasing.com, has changed its trading terms for brokers to reflect the ongoing coronavirus crisis and the downward turn in sales of leasing contracts.
In a communication to its partners on Tuesday March 31, 2020, Leasing.com stated that it remained committed to its partners and the wider leasing industry and would continue to lead the way with market-leading offers.
Central to this proposition were new advertising terms designed to help the company’s partners in the current difficult trading conditions.
From April 01, 2020, Leasing.com will charge partners a flat monthly fee to advertise offers and then charge a fee for each unique enquiry the website generates.
Paul Harrison, head of strategic partnerships, explained:
“We had planned to introduce our new pricing structure this autumn, but we have fast-tracked our plans in response to the difficult trading conditions that our partners face today.
“Our new pricing structure includes a reduced flat fee to begin advertising and is now more heavily weighted to performance, so our partners pay for the response that they receive.
“We believe our new model will help our partners continue to market their offers to consumers and businesses even when cash flow is tight. It has so far been warmly welcomed by our partners.
“When the market begins to pick up, we will review pricing to ensure it reflects the needs of the market at that time. Here and now, we wish to continue supporting brokers in a way that is appropriate for all parties in these unprecedented times.”
The new pricing structure will be rolled out through April and direct debits changed accordingly. Leasing.com said brokers have been asked to liaise with their account managers over the changes.
Ralph Morton is the leading journalist in the leasing broker sector and editor of Broker News, the website which provides information and news for BVRLA-registered leasing brokers. He also writes extensively on the fleet and leasing market in both the UK and Europe.
